Northwest Registration Services
Registration management for conferences & events of all sizes ... anywhere!
1894 SE Sedgwick Rd, Suite 104  PMB 228
Port Orchard, WA 98366 USA

Phone: +1.360.301.4889
Fax:  +1.360.871.1674


Home Services Submit RFP Feedback Event Planners Reg Tip

Home Services Submit RFP Feedback Event Planners Reg Tip

Registration Tips

Aside from the initial information that a person may see about your event,
registration is the first actual contact a registrant or potential registrant
will have with you. If you want a happy attendee, this process should be handled
efficiently and pleasantly.  Many an event attendee has developed a feeling of
overall dissatisfaction with an event based solely on how registration was handled! 
Remember the old adage:  "You have only one time to make a first impression!"

The methods of getting information out about your event has changed considerably
in the past few years, with more and more of the invitations being sent by email.
A .pdf file is a great way to send your event announcement, since .pdf files are
accepted pretty much universally via email now.  Another frequent method used
to get your event announcement out there is a "save the date" card which should
contain the basic information about your event and note a link to a web site for
more complete information.  Online registration is the way to go!!

Information materials
for your event should describe - CLEARLY - the event name,
location, date(s), time(s), various optional events - and cost. 
Believe it or not, I have had people phone in and say "I received this flier (or email)
for an event and it looks really interesting -- but I can't figure out the name of the
event - or even where or when it is!" 

A variety of other information, (how to get there, parking, local accommodations, suggested dress,
web sites for area information) can be included as well OR posted on a web site and not in your
announcement materials as they will only affect those who actually register for your event.

If you are mailing out fliers for your event and if that flier will contain a registration form
that can be mailed or faxed in,
your registration form should be clear and concise,
requesting from the registrant all the information you need to track for the management of your event. 
Don't clutter up the form with details of the hows and whys of your registration -
put those details elsewhere.  The registration form should be for the registrant to
provide YOU with the information that YOU need to record.

For your printed registration form (yes, some people still prefer to register by mail or fax!)
don't put any "shadow" graphics within the body of the registration
form as people often will copy a form, fill it out, and fax it - and those cute little gray
shadow effects become quite dark when copied then faxed! 
A hint - make a copy of the form, fill it out, and fax it to yourself to see how it will come across.


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Last modified: October 04, 2010